Strategi Bank Syariah Indonesia kantor Cabang Takalar Dalam Memesarkan Produk Pembiayaan Makro

Abstract

Syariah Bank is an intermediary institution whose role is to collect funds from the public in the form of savings and channel them in the form of financing. One of them is micro financing products, where Islamic banks need an effective marketing strategy to attract customers' interest in financing to meet the capital for the business they are running. The purpose of this research is to find out the strategy of the Indonesian sharia bank, Takalar branch, in marketing microfinance products. The research used in this research uses field research and a qualitative descriptive approach, namely field research, the researcher carried out direct observations and interviews taken from several informants and the bank. In reviewing primary data obtained from literature from various references through literature such as the Koran and Hadith and through literature related to the problems to be studied. From the research carried out, it can be concluded that BSI KC Takalar's strategy in marketing products There are 6 specific strategies for micro financing, namely: market prospecting (prospecting can vasing), door to door, broadcasting, open table, advertising, FAS (Financing Application System).