PENGARUH METODE DAKWAH KULTURAL TERHADAP PEMAHAMAN KEAGAMAAN MASYARAKAT DI DESA GUNUNG SILANU

Abstract

This study aims to determine the influence of cultural da'wah methods on the religious understanding of the community in Gunung Silanu Village. Cultural da'wah is a da'wah approach adapted to local cultural values, such as traditions, customs, and local wisdom, with the hope of more effectively reaching the emotional and spiritual aspects of the community. The method used in this study was a qualitative approach, with data collection techniques through observation, in-depth interviews, and documentation. The results indicate that cultural da'wah methods have a positive influence on improving the community's religious understanding, particularly in terms of contextual acceptance of Islamic teachings, increased participation in religious activities, and changes in attitudes and behavior toward a more religious orientation. The integration of local cultural values in da'wah delivery has been shown to strengthen the community's emotional attachment to religious teachings and foster more harmonious communication between da'wah practitioners and congregations. This study recommends the sustainable use of cultural da'wah approaches as a strategy for fostering rural communities with strong cultural backgrounds.